Social media has become more than just a place to rate whether your college mates are ‘hot or not’, as Mark Zuckerberg initially intended Facebook to be. Out of the 7 billion people on our planet, nearly 2 billion are active social networkers. To put this into some perspective, if Facebook was a country, it would be the 3rd biggest; only being beaten by China and India. People are spending on average 2 hours per day on social media; however this figure increases to over 4 hours per day in some parts of South America.
Facebook has the largest number of active socials users, at around 1.2 billion. Google+ and LinkedIn have the second and third highest active users at 300 million and 259 million respectively. North America has the highest level of social media penetration (56%), closely followed by Western Europe, South America and Oceania, who each have 44% penetration.