Facebook is one of the largest social networks to date. It has over 1.31 billion monthly active users (MAUs) globally, which is a similar number to the entire Chinese population!
With so many potential and current customers on Facebook, it’s no surprise that the network has become a haven for marketers and advertisers. In the US market, Facebook is the single largest publisher of all display ad impressions with 28%. The second largest publisher is Yahoo with 12%, then Microsoft and Google both tying for third place with 4% each.
From Q4, 2012, to Q4 2013, many areas of retail advertising on Facebook have increased. There has been a 35% increase in cost per click (CPC), and an 83% increase in revenue per click; not to mention a 152% increase in return on investment (ROI).
To use Facebook’s marketing to its full potential, it’s crucial to understand how people interact on the site. The newsfeed is the best place to interact with fans or potential customers, as around 27% of all site engagement happens there. Furthermore, 25% of time is spent profile viewing, and 21% of time is spent viewing personal, friend’s and brand’s photos.
Think Management is using Facebook to great success for its clients in the gaming world.
