Busy start to 2020 for Betsson


How UK bookmakers have acquired and retained customers throughout Euro 2016

The UEFA European Championship is now in full swing, and the international sporting event is an enormous opportunity for the sports betting industry. Customers have placed millions of bets predicting which team will win the tournament, who will score the most goals, which teams will qualify for various stages, and so on. Read more

360 Degree Videos on Facebook

360 degree videos are gaining a mass of attention recently as Facebook have recently improved the format of the immersive videos on their main news feed. The concept of the video itself is not a new phenomenon as in March 2015 YouTube introduced the functionality for Android devices and HTML 5-enabled browsers on its site. A few months later, in August 2015, Facebook followed by announcing its support for 360 degree videos. Read more

eSports Growth Continues at Pace

According to the UBM Game Network Report, in 2015, 79% of developers saw a ‘bright and sustainable future’ for the eSports industry. In their most recent (2016) report, this figure has already risen to 88%. Revenue growth is astonishing also, with reported $325 million in 2015 and expected to rise to $463 million in 2016 and then $1.1 billion by 2019. Read more

Social Gaming – The Global Hobby For Everyone

Originally, the stereotypical gamer was a young male. Then it all shifted and as social gaming took over, the stereotypical gamer was re-categorised as a middle aged, married female with 2 children. But then it all changed again. The reason for all the indecisiveness regarding the demographic of gamers is because nowadays, almost everyone has become a gamer of some sort. Read more

Emotion Tracking – The Science Behind The Art of Advertising

As Web 2.0 technologies developed, and audiences fragmented, the new form of targeted social and digital advertising took over. It was easier to measure the impact of these media as the technology helped us understand the amount of people who viewed or interacted with the adverts. However despite this, it was not until the advert was released that the results could be gained. Read more

Advantage William Hill In Australia Following Tennis Sponsorship

The Australian Open is the first of four major Tennis Grand Slams and takes place annually during the last two weeks of January. In late October 2015, Tom Waterhouse, (William Hill Australia’s CEO) announced that they would be the first ever betting partner to sponsor the Australian Open. Here’s what Waterhouse had to say on the news: Read more

ICE 2016 is almost here

The most successful, international and award winning gaming event of the year is returning to London on the 2nd -4th of February 2016, as attendees and exhibitors are invited to ‘Enter the Gaming Technopolis’. ICE Totally Gaming is held annually at the ExCel Centre in East London, and this year it’s going to be bigger than ever before! Read more

Facebook Gets Tuned into Mobile

It took nearly 70 years for TV to reach an audience of 1 billion people. The smartphone however, did it in just 5 years. In today’s increasingly digital landscape, there are more mobile phones in the world than there are people. Facebook acknowledges this trend and continually updates its existing products, and creates new products to help businesses satisfy the increasingly demanding needs of consumers. Read more

Gibraltar Review Update

The GBGA (Gibraltar Betting and Gaming Association), which represents online gambling operators based in Gibraltar, recently informed the UK Gambling Commission and UK government of its intention to apply for a judicial review of the changes set out in recent publication of the Gambling (Licensing and Advertising) Act. Read more

The Zynga Roller Coaster

Zynga is always the big social gaming brand we refer to. “This is how Zynga did it” or “What are Zynga’s KPI’s for that” etc etc. It’s the same old statements you hear when talking social game strategy. But with any business it’s important to learn from the downs as well as the ups, as Zynga are finding. Read more

UK Point of Consumption Tax

Commencing on the 1st December, 2014, all betting companies that are serving customers in the UK will be required to pay 15% POC (point of consumption) tax on the gross profits that are generated from UK customers. The new rules will apply for General Betting Duty (GBD), Pool Betting Duty (PBD), and Remote Gaming Duty (RGD). HM Revenues and Customs define what is meant by each of the categories as: Read more

The Importance of Facebook within Digital Marketing (Infographic)

Facebook is one of the largest social networks to date. It has over 1.31 billion monthly active users (MAUs) globally, which is a similar number to the entire Chinese population! With so many potential and current customers on Facebook, it’s no surprise that the network has become a haven for marketers and advertisers. In the US market, Facebook is the single largest publisher of all display ad impressions with 28%. Read more

Social Gaming Statistics, Revenues, Purchasing & Demographics

Social Gaming Statistics 2014 – Revenues, Purchasing & Demographics

The social gaming industry has been on the rise for years. New data indicates that social gaming revenue is set to reach $5 billion by 2015. Social gaming is also affecting how we consume information about brands and companies. Knowing social gamer’s demographics is crucial if you’re planning on creating a social gaming advert. Read more

3 WAYS TO USE GOOGLE+ MORE EFFECTIVELY

Google+ has had a lot of publicity in recent months; news reports are constantly reminding us about its user growth, which has now reached over 540 million monthly active users! It’s pretty rare to be able to walk into a social media meeting and not hear Google+ being discussed. “It’s good for SEO!” “It’s a great networking tool!” “It’s a new marketing platform to use!” Read more

UNIQUE USES OF TWITTER

Twitter was founded in March 2006. Some called it a social network, some called it a microblogging site, but because it wasn’t directly replacing anything, it was simply hard to define. Dorsey, one of Twitter’s creators, explained the origin of the title ‘Twitter’: “We came across the word 'Twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was…” Read more