All posts in Experimental

When the fourth generation of Apple TV was launched last year, ‘gaming’ was the word on everyone’s mind as it was the first generation that allowed users to install apps themselves. The news that it would have access to third party apps and act as a miniature console was enough to energize the gaming industry. Read more
360 degree videos are gaining a mass of attention recently as Facebook have recently improved the format of the immersive videos on their main news feed. The concept of the video itself is not a new phenomenon as in March 2015 YouTube introduced the functionality for Android devices and HTML 5-enabled browsers on its site. A few months later, in August 2015, Facebook followed by announcing its support for 360 degree videos. Read more
The first Google Glass prototype was initially launched to specially selected ‘Glass Explorers’ in April 2013. It then became available to the public just over a year later, in May 2014 for $1,500. The technology within the optical head mounted display allowed users to see smartphone information, in a hands free format. Read more
Social Gamers cannot be summed up by one demographic. Although the average gamer is repeatedly categorised as 40 years old and female, it is much dependent on the type and genre of the games. A report from Superdata (a provider of market intelligence on digital games) found that Read more
As Web 2.0 technologies developed, and audiences fragmented, the new form of targeted social and digital advertising took over. It was easier to measure the impact of these media as the technology helped us understand the amount of people who viewed or interacted with the adverts. However despite this, it was not until the advert was released that the results could be gained. Read more
Although the app was launched in 2011, Snapchat didn’t start selling advertising space until October 2014. In the last year and a bit, Snapchat have made numerous alterations to its advertising offerings including ‘sponsored lenses’ and targeting of age, device and location; but recently, it’s finally started to settle. Read more
The most successful, international and award winning gaming event of the year is returning to London on the 2nd -4th of February 2016, as attendees and exhibitors are invited to ‘Enter the Gaming Technopolis’. ICE Totally Gaming is held annually at the ExCel Centre in East London, and this year it’s going to be bigger than ever before! Read more
It took nearly 70 years for TV to reach an audience of 1 billion people. The smartphone however, did it in just 5 years. In today’s increasingly digital landscape, there are more mobile phones in the world than there are people. Facebook acknowledges this trend and continually updates its existing products, and creates new products to help businesses satisfy the increasingly demanding needs of consumers. Read more
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Owners of top intellectual property (IP) as Hulk Slots, South Park, Deal or No Deal Bingo et cetera take a cut of the commissions and that effectively means the games cost more to the operator but despite this, big name casinos and slot brands continue to grow and utilise official content as a major part of.. Read more
The GBGA (Gibraltar Betting and Gaming Association), which represents online gambling operators based in Gibraltar, recently informed the UK Gambling Commission and UK government of its intention to apply for a judicial review of the changes set out in recent publication of the Gambling (Licensing and Advertising) Act. Read more
Zynga is always the big social gaming brand we refer to. “This is how Zynga did it” or “What are Zynga’s KPI’s for that” etc etc. It’s the same old statements you hear when talking social game strategy. But with any business it’s important to learn from the downs as well as the ups, as Zynga are finding. Read more
Commencing on the 1st December, 2014, all betting companies that are serving customers in the UK will be required to pay 15% POC (point of consumption) tax on the gross profits that are generated from UK customers. The new rules will apply for General Betting Duty (GBD), Pool Betting Duty (PBD), and Remote Gaming Duty (RGD). HM Revenues and Customs define what is meant by each of the categories as: Read more
Google has recently updated its algorithm to further help its search spiders behave more like humans. The search engine has been continuously evolving; moving away from the tick box of technical elements, and progressing towards rewarding websites for strong social signals and having quality content. Read more
Facebook is one of the largest social networks to date. It has over 1.31 billion monthly active users (MAUs) globally, which is a similar number to the entire Chinese population! With so many potential and current customers on Facebook, it’s no surprise that the network has become a haven for marketers and advertisers. In the US market, Facebook is the single largest publisher of all display ad impressions with 28%. Read more
Google+ has had a lot of publicity in recent months; news reports are constantly reminding us about its user growth, which has now reached over 540 million monthly active users! It’s pretty rare to be able to walk into a social media meeting and not hear Google+ being discussed. “It’s good for SEO!” “It’s a great networking tool!” “It’s a new marketing platform to use!” Read more
Twitter was founded in March 2006. Some called it a social network, some called it a microblogging site, but because it wasn’t directly replacing anything, it was simply hard to define. Dorsey, one of Twitter’s creators, explained the origin of the title ‘Twitter’: “We came across the word 'Twitter', and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds'. And that's exactly what the product was…” Read more