Online gambling affiliate programmes have developed into a specific industry of its own with thousands of affiliates offering their services for all markets and the many vertical products within the sector. Sourcing the right affiliates, building relationships, and maintaining a healthy programme can be a very profitable part of a gaming and gambling operators marketing strategy.
If your brand is looking for immediate results, there are established affiliate networks that can be accessed to give instant access to affiliates, but this can come at a cost. Alternatively, building a full in-house programme will provide more control and less long-term cost but will require a larger setup cost and ongoing management.
Agreeing the right commercial deals – such as cost per acquisition (CPA), revenue share (RS) or hybrid deals (HYBRID) – are paramount to the success of building an affiliate strategy.
If you or your organisation needs help or advice with your affiliate strategy, please contact us using the form here enquiry form.