Since the advent of faster internet speeds, smart phone penetration and a competitive landscape, product innovation and high quality user experience has become a hugely important success factor with online gaming and gambling products.
Multiple available platforms now offer additional channels to market, in particular since the arrival of mobile as the number one product channel and tablet devices offering extra experiences. With mobile web, native apps, multiple browsers and multiple devices, delivering a solid and high quality product experience has become much more complex over recent years.
Navigating the regulations, delivering against the target market and producing the expected ROI are basic requirements within this now competitive market. Having a suitable testing strategy and independent audit capability is essential to keep your product standards high enough to succeed. Our product consultants often conduct audits for clients that result in a recommendation to not invest further marketing spend until the issues are fixed. It can be a valuable exercise to have an independent audit of your product.
If you or your organisation needs help or advice with your product, please contact us using the form here enquiry form.